3 Reasons You Need To Make Your Email List A Priority
We get so caught up in social media these days that we can sometimes forget about building our email list. Especially in the Foundation and Hustle stage this should be one of your number one priorities.
Yes, it’s easier to just use social media channels to connect with people, it’s faster and can feel more personal, but the problem is you don’t own the contacts. What if the platform changes its policies and you can no longer reach the people? All that hard work gone overnight. You own your email list. It is harder to build a list, but the benefit is that people actually want to learn about your stuff.
You don’t have to have a massive list to be successful. Sometimes a small, but engaged list will get you better results.
I wanted to give you 3 reasons why you should be making your list a priority
Email is Personal –
What’s the first thing most people do in the morning? Grab a cup of coffee or matcha and read their emails. Your email will land directly in their inbox, no other posts to compete with in a news feed. It’s very direct, personal, and casual.
Email is Purposeful and Targeted–
People actively need to do something to sign up to your list, which means they actually want to know what you have to say and sell. It’s your responsibility to give them highly relevant content and offers which builds trust.
Email is One-on-One –
People are very selective with what they allow into their inbox these days. They read their emails in private. The message is not on a public timeline or newsfeed. They can ask you questions directly which helps builds trust and connection.